The medium is the messageThe medium is the message

The medium is the message

Dit boek is Engelstalig geschreven.

Dit boek biedt een alternatieve kijk op regels en de aangenomen waarheden die adverteerders denken te moeten opvolgen.

The world of advertising is inundated with a seemingly endless list of rules, that some consider as valuable words of wisdom and others perceive as mere restrictions that are imposed by the fashion police and therefore need to be broken.


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Every single day we’re bombarded with a regular onslaught of advertising. The paper you read, the magazine you buy, the radio show you listen to: they all feature ads. There’s product placement on TV and on the silver screen. And the moment you go online you’re exposed to anything from pop-up ads to spam. And let’s not forget about the public transport that is covered in slogans, and the enormous billboards and flashy neon signs that are all there in the public domain, vying for your attention. No opportunity is wasted by the ad men to grab the attention of potential customers and entice, seduce or convince them to buy a certain product, service or idea. Not surprising then that advertising has been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced.

Auteur: Anneloes van Gaalen
Taal: Engels
Soort: Hardcover
Formaat: 170×120
Aantal pagina’s: 160
Geschikt voor: Volwassenen

Gewicht 260 g
Afmetingen 17 × 12 × 1.6 cm